Market Your House in Ottawa

Jun 17

Selling a house in Ottawa can be a complex process, but with the right strategies, you can attract the right buyers and achieve a successful sale. The New Purveyors team is here to ensure your house gets the attention it deserves. Here’s how we’ll help you market your house effectively, using a combination of SEO, professional photography, video tours, social media, and more.

1. SEO Strategy to Boost Visibility

Our team will implement a robust SEO strategy to make sure your house listing appears prominently in online searches. This involves using targeted keywords and optimizing your listing content so that potential buyers can easily find your property.

What We Do:

Conduct comprehensive keyword research to find the most relevant and high-traffic terms.
Optimize your listing’s title, description, and meta tags with these keywords.
Regularly update your listing to keep it fresh and relevant in search engine results.

2. Professional Photography for Maximum Impact

High-quality photos can make a significant difference in attracting buyers. Our professional photographers will capture your house in the best possible light, highlighting its key features and making it look inviting.

What We Do:

Schedule a professional photoshoot at your convenience.
Focus on capturing the best angles, lighting, and features of your house.
Provide you with a set of high-resolution images to use across all marketing platforms.

3. Engaging Video Tours

A professional video tour can provide potential buyers with a virtual walkthrough of your house, allowing them to get a real feel for the space without needing to visit in person.

What We Do:

Work with experienced videographers to create a detailed and engaging tour.
Highlight important features and provide a narrative to guide viewers.
Distribute the video on your listing site, social media channels, and real estate platforms.

4. Effective Social Media Marketing

Social media is a crucial tool for reaching a broad audience. Our team will manage your social media presence, creating and sharing content that highlights your house’s best features and engages potential buyers.

What We Do:

Create and manage accounts on key social media platforms like Facebook, Instagram, and Twitter.
Develop a content calendar with regular posts, updates, and new photos.
Use local hashtags and engage with followers to increase visibility and interest.

5. Compelling and Detailed Listing Descriptions

A well-written description can make your house stand out. Our team will craft a compelling narrative that highlights the unique aspects of your property and appeals to buyers.

What We Do:

Write detailed descriptions for each room and feature of your house.
Highlight amenities, nearby attractions, and unique selling points.
Use persuasive language to create an emotional connection with potential buyers.

6. Targeted Email Marketing Campaigns

Email marketing allows us to reach potential buyers directly. We’ll create attractive and informative email campaigns to keep your listing top-of-mind.

What We Do:

Design visually appealing email templates featuring your house’s photos and details.
Send regular updates and open house invitations to our contact list.
Include clear calls to action, encouraging recipients to schedule viewings or request more information.

7. Showcasing Neighborhood Features

The surrounding neighbourhood can be just as important as the house itself. We’ll showcase what makes your area special, from local amenities to community vibes.

What We Do:

Create content that highlights the best aspects of your neighbourhood.
Share photos and descriptions of nearby parks, restaurants, schools, and public transportation.
Include testimonials from current residents about the benefits of living in the area.

The New Purveyors team is dedicated to helping you market your Ottawa house effectively. With our comprehensive approach—ranging from SEO and professional photography to engaging video tours and targeted email marketing—we’ll ensure your house stands out in the competitive real estate market. Let us handle the details so you can focus on what matters most: selling your house quickly and at the best possible price.